We're Harrison Alexander.

Diane Brandes

Retail Leasing Specialist

With over two decades of experience in retail leasing and development, Diane Brandes has spent her career helping shape the commercial landscapes of communities across the country. She began her career working with major national developers including The Hahn Company, Brookfield, and other leading retail groups — gaining firsthand expertise in leasing, tenant relations, and project development across a wide range of markets.

Over the years, Diane began working with brands as well, guiding national and regional tenants through every phase of their expansion. Her deep understanding of both the shopping center and tenant perspectives gives her a rare ability to curate balanced, high-performing tenant mixes while also supporting the growth of emerging concepts.

Driven by a passion for the evolution of retail, Diane thrives on identifying what makes a space and a brand connect with its audience. She brings a sharp eye for opportunity, an intuitive sense of retail trends, and a genuine enthusiasm for building destinations that inspire connection, drive traffic, and support sustained success.

Harrison Robins

Cheryl Beckel

Content Creator Management | Retail Leasing

Retail Leasing Specialist

With more than a decade of experience managing and scaling digital creators, Harrison Robins bridges the worlds of real estate, retail strategy, and modern media. Having worked with some of the internet’s most influential YouTube teams with tens of millions of subscribers and billions of views, Harrison has built a deep understanding of how creative storytelling drives engagement, brand growth, and audience loyalty.

Combining this digital insight with hands-on retail leasing experience, Harrison brings a unique, forward-thinking approach to commercial real estate. He specializes in finding creative ways to expand brands beyond traditional boundaries. Whether developing creator partnerships, shaping experiential concepts, or helping tenants align their brand strategy with social media culture, Harrison approaches every project with a focus on innovation and purpose.

At the core of his work is a belief that retail growth today requires both strategic placement and cultural relevance. By merging real estate strategy with creative partnership opportunities, Harrison helps brands, creators, and property owners expand not just in size, but in impact.

With two decades of experience in retail leasing and merchandising, Cheryl Beckel brings deep expertise in elevating retail environments for developers, institutional owners, and tenants across the country. Her career spans major projects with firms like BMW Realty Advisors, KHL Retail, Madison Marquette, and the Irvine Company where she’s helped shape shopping centers, lifestyle destinations, and mixed-use environments from California to Hawaii.

Cheryl’s background includes leasing and merchandising for premier properties such as Paseo Nuevo in Santa Barbara, The Point in El Segundo, Park Place in Irvine, and International Market Place in Honolulu. She has led repositioning and value-add strategies for a wide range of developments, working closely with hospitals, universities, and hospitality groups to integrate thoughtful, high-performing retail into their projects.

With a foundation built at General Growth Properties and Glimcher Realty Trust, Cheryl has developed a reputation for her strategic approach to merchandising plans, strong tenant relationships, and ability to create cohesive, profitable retail experiences. Her work continues to focus on innovation and collaboration, curating environments that enhance both community and asset value.